Amazon to Shopify: Migrate, List, or Run Both (2026)

Which Amazon → Shopify scenario are you in?

Before anything, figure out which of these three you're doing - the rest of the guide diverges.

• Scenario 1 - Migrating: you're an FBA seller who wants your own branded Shopify store to capture margin and customer data. You own your inventory and the listings.
• Scenario 2 - Multi-channel: you want to keep selling on Amazon (for traffic) AND run a Shopify store (for brand + margin). Both channels draw from one inventory.
• Scenario 3 - Dropshipping from Amazon: you want customers to buy from your Shopify store, then you buy the item on Amazon and have it shipped to them. This is almost always a bad idea - explained below.

Scenario 1 - Migrating your Amazon listings to Shopify

If you're an FBA seller or a third-party merchant on Amazon who owns your listings, this is straightforward.

Step 1 - Export your Amazon inventory

1. Log in to Seller Central.
2. Go to Inventory → Inventory Reports.
3. Choose All Listings Report, click Request Report. A .txt file appears in the Download section when ready (usually a few minutes).
4. Open the file in Excel/Google Sheets. It's tab-delimited with columns for item-name, item-description, listing-id, seller-sku, price, quantity, and asin1.

Amazon's report does NOT include images. The inventory report is the SKU/price/stock side. To get the image URLs and full descriptions, you need to fetch each ASIN's product page - either via the Amazon Product Advertising API (requires approval and a qualifying sales volume) or by pasting the Amazon URLs into a URL-based importer.

Step 2 - Reshape and import to Shopify

Map the Amazon columns onto Shopify's CSV format:

• item-name → Title
• item-description → Body (HTML)
• seller-sku → Variant SKU
• price → Variant Price
• quantity → Variant Inventory Qty

Upload the cleaned CSV at Shopify admin → Products → Import. Then paste each product's Amazon URL into an importer to add images and structured variant data.

Should you delist from Amazon?

Most migrated sellers keep Amazon active for at least 12 months. Amazon traffic is hard to replace. The common playbook is: add Shopify alongside, drive new-customer acquisition (email opt-ins, discount codes, brand ads) to Shopify, and let Amazon keep capturing passive Amazon Prime buyers. This is really Scenario 2 - see below.

Scenario 2 - Multi-channel (Amazon + Shopify)

Running both is the 80% case among established Amazon sellers. There are two tools that make it work:

Shopify Marketplace Connect

Shopify's own free app syncs Shopify products out to Amazon, eBay, Etsy, and Walmart as listings. Inventory stays in sync: when a Shopify product sells, Amazon's stock decrements. When an Amazon order comes in, Shopify knows about it.

This does NOT import Amazon listings INTO Shopify - it goes the other direction. If you're starting fresh on Shopify, you still need to import your Amazon catalog first (Scenario 1), then use Marketplace Connect to push it back out.

Buy with Prime + Multi-Channel Fulfillment (MCF)

Buy with Prime is Amazon's answer to letting its Prime membership work on non-Amazon stores. Install the Buy with Prime app on Shopify, mark certain products as Prime-fulfilled, and those product pages show the Prime badge + 1–2 day delivery promise, fulfilled from your FBA inventory.

MCF (Multi-Channel Fulfillment) is the broader version: FBA inventory fulfills orders from Shopify without the Prime branding. Fees are roughly 10–20% higher per order than FBA itself but it's hands-off - no separate 3PL to manage.

Price parity

Amazon's Buy Box algorithm penalizes sellers who list the same product cheaper on another site. If you sell a $29.99 item on Amazon and price it $24.99 on Shopify, you may lose the Buy Box (which kills your Amazon sales). Keep prices equal, or use bundles and exclusives to differentiate.

Scenario 3 - Dropshipping from Amazon (why it's risky)

Some sellers buy products at retail on Amazon, mark them up, list them on Shopify, and ship each order direct from Amazon to the customer. Why this is a bad idea in 2026:

• It violates Amazon's Drop Shipping Policy when Amazon is the supplier. Amazon considers itself the seller of record, so shipping to a third party with an Amazon-branded invoice tips them off. Accounts get flagged.
• Margins are garbage. After paying retail + your own Shopify payment fees + Amazon's shipping, net margin is usually 5–10% - one return eats all of it.
• Your customers see the Amazon box. Your Shopify brand gets zero lift. They buy from Amazon directly next time.
• Stripe/Shopify Payments will flag you. Chargeback rates on Amazon-dropshipped stores are high and Shopify's risk team freezes payouts.

If you're looking to dropship generic products, go to AliExpress or Alibaba. If you're looking for branded products, partner with the brand directly and open a wholesale account - most mid-sized brands have a wholesale portal behind an email.

Importing Amazon listing data into Shopify

For Scenario 1 and 2, you need your Amazon product data inside Shopify. The Amazon inventory report is missing images and structured bullets, so you'll pair it with a URL-based importer.

Paste an Amazon product URL into Product Upload and it extracts:

• Product title (and you can AI-rewrite to remove Amazon-stuffing)
• Bullet points (Amazon shows 5 key features under the title - these convert your "Body (HTML)" into a proper feature list)
• Product description (the longer A+ content text)
• All product gallery images
• Variant grid (size/color) with price and SKU per variant
• Basic specs from the "Product information" table

What to edit before you publish

• Remove brand references to Amazon. "Amazon's Choice" badges and "#1 Best Seller in X" claims aren't yours to keep.
• Rewrite the title. Amazon titles are keyword-stuffed to the 200-character limit. That pattern tanks Google Shopping and looks spammy on a brand site.
• Consolidate variants. Amazon sometimes lists each variant as its own ASIN with a shared "parent." Your importer will flatten these correctly, but spot-check.

Fulfillment: FBA, MCF, Buy with Prime

If your Amazon inventory is already at FBA warehouses, you have options for Shopify without moving inventory:

Buy with Prime is the highest-conversion option for categories where delivery speed moves the needle (home goods, basics, anything bought on impulse). MCF is cheaper and fine for considered purchases. Running your own 3PL is the right play once MCF fees eat more than 15% of revenue.

Amazon fees vs. Shopify costs

A $29.99 product under FBA vs. the same product on your own Shopify store (shipped via your own 3PL):

Shopify nets ~$2.30 more per order in this example. The bigger win isn't the fee delta - it's the customer email and retargeting audience you own, which reduces CAC on repeat purchases. That said, you're also paying for Shopify-side traffic yourself, so if Amazon is providing 80% of your volume, cutting it off is a mistake.

Video walkthrough

Video: our Amazon to Shopify migration walkthrough - coming. Meanwhile, Shopify's official Buy with Prime docs are the authoritative setup reference for the hybrid fulfillment path.

Next steps

• For the ongoing-additions side of running both channels, see how Product Upload for Shopify handles bulk URL imports - useful when you're testing new SKUs on Shopify before listing them on Amazon.
• If you're sourcing inventory for a new Shopify store, not migrating an existing one, read our Alibaba to Shopify guide - Alibaba is where most Amazon sellers go for private-label.
• Importing from other marketplaces too? Etsy to Shopify and AliExpress to Shopify cover the other two most common migrations.
• For the CSV side of migration, our Shopify product CSV template reference page goes column by column.