Bulk Import Every Product From a Supplier Website (No Scraping Setup)

What the website bulk importer does

The website bulk importer takes a supplier's domain and turns it into an importable catalogue. Paste allbirds.com (or any other supplier you source from); within a few seconds you'll see the site's collections listed, with product counts. Pick a collection — or grab everything — and the products flow into your store one by one, as drafts, with images, variants, options and pricing already mapped.

You can keep adding sites to the same workspace. Each one lives in the Bulk import sidebar, where you can see how many products you've pulled in from it and dip back into any collection at any time.

Watch the flow

A loop of the four screens you'll see in the app — add the URL, discover collections, pick what to import, watch products stream in.

What you actually do

What kinds of supplier sites work

The importer is platform-agnostic — there's no per-supplier setup. If a site has a public catalogue you can browse in a normal tab, it almost always imports cleanly.

When you'll use a different path instead

• Big marketplaces. AliExpress, Amazon, Alibaba, 1688, Etsy, eBay, SHEIN and similar marketplaces use the Marketplace tab instead — type a keyword and we'll return matching products to import.
• Login-walled sites. Wholesale portals, Costco Business, anything behind authentication — use the browser extension, which captures pages from your already-logged-in tab.
• A handful of retailers with very strict access policies that we deliberately don't auto-fetch (e.g. Walmart, Zalando, Shopee). For those, the browser extension is usually the cleanest path.

Limits and credits

• One credit per imported product. Same rate as a single-URL import — discovering the collection list is free; only the products you actually import spend credits.
• Big collections work. Thousands of products per collection is fine — the triage screen tells you the count up front so you can sanity-check before importing. Very large categories are easier to merchandise as smaller sub-collections anyway.
• Deduplication is automatic. A URL we've already imported under this shop is flagged as "imported" in the triage list, so you don't spend credits a second time.
• No ongoing sync. The website bulk importer is a one-shot import: we don't watch the supplier site for new products. If you want fresh stock, re-open the collection — newly added products will appear unchecked while the already-imported ones stay flagged.

vs scraping, CSV, and one-by-one imports

Tips for a clean bulk import

• Set your pricing rules first. Open import settings and configure the Price multiplier (and optionally Compare-at multiplier for sale pricing) once. They apply to every product in the bulk import.
• Pick the deepest collection that still fits. "Lighting" might be 800 products; "Brass desk lamps" is 24. Smaller, more relevant batches are easier to merchandise and let you A/B test categories before committing credits.
• Use draft mode while you're evaluating a new supplier. Drafts is the default. Flip to Active in import settings only after you've reviewed the first few products and trust the data quality.
• Turn on AI rewrite for dropship content. Supplier copy is often duplicated across hundreds of stores — the AI content settings page tells you how to give each product its own voice without typing one yourself.
• Pre-pick collections at import time. The importer can drop products into your existing Shopify collections on the way in, so you don't have to bulk-tag afterwards.