How to Import Amazon Products to Wix (2026 Guide)

Three paths, three legal pictures

The phrase "Amazon to Wix" means three completely different businesses, and conflating them is the most common mistake first-time merchants make. Before you import a single product, pick one of these:

The import-tool question is the same in every row. Getting the product data into Wix is mechanical. The question of whether you should be doing it at all is where each model differs.

Path 1 — Amazon affiliate on Wix

Build a Wix site that recommends Amazon products. Each "buy now" button is an Amazon affiliate link with your Associates tracking ID. When someone clicks through and buys, Amazon pays you 1–10% commission depending on the category.

You can structure this as a content site (reviews, gift guides) or as a Wix Store where the "buy" button leaves Wix and opens Amazon. The product data — title, image, description, price — still needs to be on your Wix page. That's where Product Upload comes in: paste the Amazon URL, the listing publishes to Wix in seconds, and you replace the default buy button with your affiliate link.

Watch out for: Amazon's Operating Agreement forbids displaying Amazon prices on your site that aren't updated in real time — prices change minute-to-minute and stale prices are a TOS violation. Either use Amazon's Product Advertising API to refresh, or display the price with an "as of [date]" disclaimer and refresh it weekly.

Path 2 — Retail arbitrage / reselling

You buy products from Amazon (or Amazon sellers), receive them, and resell them at a markup on your Wix store. You handle shipping. You handle returns. Margins are thin, but the model is legitimate as long as no brand-authorization restrictions apply.

When this works: clearance items, niche bundles you assemble yourself, products you can present better than the Amazon listing does. A skincare brand on Amazon with a terrible photo can be repackaged in a curated Wix gift box at 3× margin.

When this doesn't work: trying to beat Amazon's prices on their own platform. You can't. Run the numbers — Amazon Prime shipping alone is worth more to the buyer than a 5% discount on your Wix site.

For import: same workflow as affiliate, just with your own pricing and inventory tracking. Product Upload imports the listing; you then edit the price up to your margin and enable Wix's native inventory tracking.

Path 3 — Multichannel FBA

This is the sophisticated model. You sell your own branded products on Amazon (FBA-fulfilled — Amazon warehouses and ships). You also have a Wix store. When someone orders on Wix, you ask Amazon to fulfill that order from your FBA inventory under Amazon's Multichannel Fulfillment (MCF)program.

Why bother with the Wix store at all? Two reasons:

• Customer data. Amazon doesn't give you the buyer's email. Wix does. You own the relationship and can email your customers.
• Margin. Wix Payments fees are 2.9% + 30¢. Amazon's referral fee is 15%. Selling the same product on Wix vs Amazon is a 10+ point margin difference.

The Wix product page mirrors your Amazon listing — same images, same description, same variants. You import once with Product Upload (paste your own Amazon URL), then wire up MCF as the fulfillment method via Amazon Seller Central. There's a third-party connector called ByteStand that automates the order-routing between Wix and MCF.

The Amazon-branded-packaging issue. By default, MCF orders ship in Amazon-branded boxes with Amazon-branded slip-sheets. Your Wix customer sees this and clocks that you're a reseller. Toggle "blank box" in the MCF settings (no Amazon branding, plain shipping label). Costs slightly more per order, worth it.

How Product Upload imports an Amazon listing

Whichever path you're on, the import step is the same. Install Product Upload from the Wix App Market, connect your store, and:

1. Copy the Amazon product URL (any region — .com, .co.uk, .de, .ca, etc.).
2. Paste into Product Upload.
3. The app extracts title, description (the bullet-list features plus the product description block), every image in the gallery, every variant (size, colour, configuration), and the current price. It rewrites the title and description with AI so you're not publishing duplicate Amazon copy.
4. Review the Wix preview. Adjust the price for your margin.
5. Publish. The product is live in your Wix store.

The whole loop is under a minute per product. For 50-product launches, queue multiple URLs and let the bulk job run.

What transfers — and what doesn't

What imports cleanly

• Title (rewritten by AI, not duplicate Amazon copy)
• The bullet-list features and main description
• Every image in the gallery, re-hosted on Wix's CDN
• Parent/child variants — each ASIN becomes a Wix variant SKU
• Current Amazon price (you edit before publishing)
• Category breadcrumbs (mapped to a Wix collection if a match exists)

What doesn't transfer (or needs hand-editing)

• Customer reviews. Amazon owns the reviews. Don't scrape them onto your Wix store — that's a TOS violation and potentially a deceptive-practices issue. Solicit your own.
• A+ content / EBC images. The lifestyle images on an Amazon listing are often licensed for Amazon-only use. Don't assume they're fair game for your Wix store.
• The price guarantee. Amazon's price changes constantly. Your Wix store needs its own price logic — either stable or refreshed on a schedule.
• Prime badge / Amazon shipping promises. These don't apply on Wix. Set up Wix Stores shipping rates that reflect your actual fulfillment timeline.

Wix-specific mapping notes

Product options

Amazon variants (parent ASIN with children for size, colour, etc.) map directly to Wix product options. Product Upload generates one Wix variant per Amazon child ASIN. If you only want a subset — say, just the size options, not the colour options — uncheck the unused ones in the preview before publishing.

Collections

Amazon's category tree (Books → Cooking → Vegetarian) is far deeper than Wix's collection model. Imports land outside any collection by default — assign them to the right Wix collection from the Wix admin after publishing, or batch-assign by editing the imported products together.

Brand field

Wix Stores has a dedicated brand field that's under-used by most merchants. If you're running multichannel FBA with your own brand, fill this in — it shows on the product page and helps your store look like a real shop rather than a reseller.

Plan tier

You need Wix Business Basic ($23/mo) or higher to sell products at all. The free, starter, and personal plans don't include Wix Stores. Sort this before you import.

Trademarks and the brand-policy minefield

The path that gets Wix stores deactivated fastest: selling branded products you don't have authorization for. Three categories to never touch unless you have signed paperwork:

• Apparel / footwear. Nike, Adidas, Lululemon, Supreme, Off-White. Even if you sourced them from a wholesale supplier you trust, you'll get a cease-and-desist if you don't have brand authorization on file.
• Electronics / accessories. Apple, Samsung, Anker. Apple in particular runs aggressive trademark enforcement and will report your store to Wix.
• Licensed character goods. Disney, Pokémon, Marvel. The licensing here is byzantine; if you're not the license-holder you can't sell.

Sticking to unbranded or your-own-brand products eliminates the entire category of risk. Multichannel FBA with your own brand name is the cleanest legal posture you can adopt.